Amazon dictionary
We know that if you're not in the Amazon world day-to-day, it's often difficult to see everything clearly, as the many acronyms and special terms make it very difficult to understand. With the help of the Amazon dictionary below, you can finally get around this problem.
shows the seller’s account performance, which influences sales entitlements. // listing/account suspensions This depends on the speed of deliveries, quality of products, customer satisfaction, seller ratings.
- Product delivery to Amazon warehouse
- The products are not owned by Amazon, the stock sent in this way will be treated as external stock.
- It is advisable to arrange this with a contracted/larger courier company (DHL, GLS, etc.) who are fully aware of the requirements for delivery to Amazon warehouses (time gate booking, shipping box size limits, etc.)
- In all cases, it is necessary to know exactly the quantity and dimensions of the products to be shipped (dimensions – width, length, depth; weight), as well as the dimensions and exact contents of the shipping boxes (which box contains which product and how many pieces)
When uploading products, it is possible to enter only the most popular keywords without modifying the product description.
Contacting Amazon support for problems or specific questions/requests (e.g.: category approval, support for product page updates, brand registration, etc.)
Assembling a package of products to be shipped to Amazon, downloading and sending Amazon barcodes/shipping labels or receipt.
Use product category keywords in product descriptions, product names and bullet points.
product review program to get verified reviews. Here you can get honest customer reviews in exchange for free products.
Selling products from other manufacturers and other brands. There is usually no exclusive selling option and there is competition with several other sellers.
When a third party illegally uses your product’s ASIN.
- Visual marketing material displayed below the product page, which may contain additional information about the product/brand
- Brand Registration required, no functionality available without it
Comparing different versions of ads, product pages based on performance.
The best offer for a given product that meets Amazon’s terms and conditions (pricing, how to qualify, Amazon Prime discounts for Prime members, etc.)
management of customer refund claims.
According to German environmental regulations, all companies selling in Germany are obliged to register in the LUCID packaging register in the ZSVR system and to declare the management of waste from the products they sell.
Fulfilment by Amazon (Amazon will fulfil orders from their own warehouse to the order address for an additional fee. They also take care of the extra work involved with orders: exchanges, complaints, etc.)
Fulfilment by Merchant (Seller arranges own delivery via GLS, DHL, UPS etc.)
The term brand trademark refers to a recognizable badge, phrase, word or symbol that identifies a specific product and legally distinguishes it from all other similar products. The trademark identifies the product as belonging exclusively to a particular company and recognizes the ownership of the brand by the company. To use a trademark on Amazon, the trademark has to be registered in the right countries. For example at EUIPO, USPTO, etc.
Arbitrage is the practice of exploiting price differences between two or more markets, in other words, reselling. In this case, retail arbitrage is the process of buying discounted products from retailers (including online retailers) to sell on, for example, Amazon.
Online marketplaces such as Amazon.com, Amazon.de, Amazon.it, Walmart.com, etc.
the process of removing customer feedback in case of non-compliance.
Pay Per Click: an advertising option on Amazon’s internal marketplace, you only pay for clicks on sponsored products.
Private label is when a manufacturer creates products that are sold exclusively by third parties under a different brand name. A private label allows the retailer to outsource the production of goods to a company that is primarily engaged in manufacturing (e.g. private label dairy products in a discount supermarket.)
Willingness to buy incentive offer, subject to certain conditions (e.g.: buy 2 get 3, additional % discount for buying more)
- “A webshop built into Amazon” that can be customised within a given framework
- Includes only your own products
- Brand Registration required, no functionality available without it
Extra informative leaflet included in the product packaging (discounts from further purchases, request for reviews, contact details, etc.)
For example, when there are multiple colors or multiple sizes of a particular product type (clothing sizes, image sizes, etc.).
Unique product codes required by Amazon to track products. These should be obtained from GS1.
- To apply for a local tax number for local sales and storage of stock.
- The duration of the process varies from country to country.
- The VAT return and the respective data reporting are handled by the contracted tax advisory partners within the framework of Amazon and VAT Calculations.
- For sales in a given country, invoicing is done at the VAT rate applicable in that country (e.g. 19% for Germany).
If you have questions about these or other Amazon topics, book an Amazon consultation!
